February is a big month for purchasing engagement rings. Perhaps it’s due to Valentine’s Day or that love is in the air during summer. Whatever the reasoning, many couples become engaged at this time of year, causing the sale of diamonds to increase. As a result, you may be feeling the pressure as you shop for the ideal ring.After you make the decision to take the marriage plunge, you’re sure to have a number of relevant details, particularly financial, floating through your mind. Purchasing a decadent engagement ring you cannot afford shouldn’t be one of them. While celebrities and the mainstream media have convinced us that the bigger the rock, the better the ring and the more devotion you have to your future spouse. Some people also go by the traditional “two-month salary” rule; however, this isn’t always necessary as the average cost of a diamond engagement ring bought in a jewelry store is not quite as much as an average two-month salary. And though you may not have the bank account of a movie star or athlete, you can still find a gorgeous ring that’s more than suitable for your bride-to-be.

Flout Tradition

Although your engagement is not the time to be cheap, it’s also not the time to go bankrupt. Custom dictates that one spends a certain amount of his salaries or savings on the engagement ring. This convention is not a must, however, and there are many rings that are just as gorgeous and don’t cost as much. Spend time exploring your diamond ring options after consulting with your betrothed and her friends and family about what she’s looking for in this valuable piece of jewelry, of course. Remember, this is your time to examine your options and see what’s out there. In addition, set your standards and establish you budget based on your income, what you feel comfortable spending, and the type and grade of the diamond you desire.

Customize Your Engagement

If your future bride is not one for common classics, you may want to expand your ring search and explore other options. Many modern brides can be seen sporting family heirlooms or vintage-inspired pieces as their engagement rings. Couples are also crafting their own rings by building their engagement rings with retailers such as 77Diamonds. Still crave a different look? Consider non-traditional styles such as rings with diverse stones or colourful diamonds. Other designs include rings that use metals other than the basic white or yellow gold, special embellishments and details in the setting, and avant garde pieces that are more than one-of-a-kind. Eternity rings that are ordinarily used as milestone anniversary gifts or wedding bands are also becoming a hit among soon-to-be wed couples.